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- CPM ads (“cost per thousand views”; banner ads online and regular ads in print, TV and radio)
— CPC ads (“cost per click”; think Google ads)
— CPT ads (“cost per transaction”; you pay only if the customer brought to you from a media sites becomes a paying customer. Here’s an example.)
— Lead generation (you pay for qualified names of potential customers)
— Subscription revenues
— Affiliate revenues (think: Amazon Associates)
— Rental of subscriber lists
— Sale of information (selling data about users–aggregate/statistical or individual–to third parties)

- Licensing of brand (people pay to use a media brand as implied endorsement)
— Licensing of content (syndication)
— Getting the users to create something of value for free and applying any of the above to monetize it. (Like — Digg or our own Reddit
— Upgraded service/content (ed: aka “freemium”)
— Alternate output (pdf; print/print-on-demand; customized Shared Book style; etc.)
— Custom services/feeds
— Live events
— “Souvenirs”/“Merchandise”
— Co-branded spinoff

- Cost Per Install (popular with top Facebook apps who can help others get installs)
— E‑commerce (selling stuff directly on your website)
— Sponsorships (ads of some sort that are sold based on time, not on the number of impressions)
— Listings (paying a time based amount to list something like a job or real estate on your website)
— Paid Inclusion (a form of CPC advertising where an advertiser pays to be included in a search result)
— Streaming Audio Advertising (like radio advertising delivered in the audio stream after a certain amount of audio content has been delivered)
— Streaming Video Advertising (like streaming audio but in video)
— API Fees (charging third parties to access your API)

- Feed Sense (Enable platform users to earn money by sharing in platform revenue from clicks on the News Feed)
— FeedSearch (Create a Search bar at the top of the News Feed that enables people to search for activity in their network by keyword or suggested example)
— FanPageApps (Connect Developers directly with Advertisers, by allowing Advertisers to set open bids for clicks, users, or other activity that occurs via platform apps)

To that impressive list I’d add the B2B side:
— Market Research (information on user behaviour)
— Drive traffic to media partners (e.g. blog widgets)
— PR Portal (Offer PR agencies publish their content on your site)

A long list compared with the typical answer of Web CEOs how their companies generate revenues: “Advertising and premium fees.” Any more ideas?

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Many (2500?) premium users seem to be in a rage and have begun to express their anger in forums and blogs, as well as in Xing groups.

So — where is the problem? Premium users already pay (in this case 6 Euro per month) for using an application and they do not want to be bothered with advertising. Until today there is no reaction from the Xing management. Since all internet users know that in the long run all major sites need advertising as revenue stream they have to either accept that or pay a premium fee. The premium fee in social networks has to be significantly higher than the ‘5‑Dollar-premium-fee-standard’ because premium user are heavy users, often returning on a daily basis. So the site owner has to compensate the lost advertising revenues by premium fees.

What about this possible solution? Just let premium users participate in advertising revenues. The rationale: users are not pissed by ads in general, but they are pissed when not take part in the business someone else makes at their expense. And participating in the whole deal they will start to respect advertising.

What do you think?

UPDATE: Xing eliminates advertising on premium accounts — without asking for higher fees, so far. More…

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