Interestingly most comments in the German blogosphere or the old media have come with negative headlines and mocking undertones, like:

“Zwei angezählte Riesen heiraten

and focused on MS/Yahoo’s position against Google. US-based reactions have been more positively and significantly more differentiated.

For me a merger of MS and Yahoo would be the perfect match. Microsoft’s business model needs this shift towards advertising. All at once Microsoft would generate license fees and advertising revenues. Besides — on the software side they clearly outperform Google which has tried to strengthen their licensing business in the last months. So I am definetely no Windows user but this marriage with Yahoo would transform an ageing software-licensing entity into a modern media company with a solid business model.

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