For the first time, Magna found, “the average live median age for the five broadcast networks combined is 50.” In the harsh (and unrealistic) demographics of television, where 18- to 49-year-olds are most coveted, that is unwelcome news indeed. According to Magna, the live median age for CBS is 54; for ABC is 50; for NBC is 49; and for Fox is 44. The median age for the CW is 34, but its overall viewership is much smaller than the others. Spanish language networks like Univision show median ages close to the CW’s.

Auf gut deutsch: die vermeintlichen Zuschauer schauen nicht zu. Die wirklichen Zuschauer sind andere. Für die wird das Programm aber nicht gemacht. Schade eigentlich. Wie sieht dies wohl in Deutschland aus?

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