advertising

McDonalds — unverzichtbar bis zuletzt

Sometimes you need a long finger

Media Business Models on the Web

Chris Ander­son start­ed a list of Busi­ness Mod­els on the Web and Fred Wil­son added his thoughts what Dave McClure also did. So far there are 28 dif­fer­ent mod­els: — CPM ads (“cost per thou­sand views”; ban­ner ads online and reg­u­lar ads in print, TV and radio) — CPC ads (“cost per click”; think Google ads) — CPT ads (“cost per trans­ac­tion”; you pay only if the cus­tomer brought to you from

Jan­u­ary 14, 2008

Advertising provokes Premium Users

In Decem­ber 2007 Xing, a Ger­man social net­work, announced to show dis­play adver­tis­ing to add anoth­er rev­enue stream to their pre­mi­um user fees. With the begin­ning of Jan­u­ary 2008 the ads have been dis­played. For all users, free accounts as well as pre­mi­um accounts. Many (2500?) pre­mi­um users seem to be in a rage and have begun to express their anger in forums and blogs, as well as in Xing groups. So

Jan­u­ary 5, 2008

GOOD READS

The Mind­ful Rev­o­lu­tion, Michael Reuter

Die Acht­same Rev­o­lu­tion, Michael Reuter

What‘s our prob­lem?, Tim Urban

Rebel Ideas — The Power of Diverse Think­ing, Matthew Syed

Die Macht unser­er Gene, Daniel Wallerstorfer

Jel­ly­fish Age Back­wards, Nick­las Brendborg

The Expec­ta­tion Effect, David Robson

Breathe, James Nestor

The Idea of the Brain, Matthew Cobb

The Great Men­tal Mod­els I, Shane Parrish

Sim­ple Rules, Don­ald Sull, Kath­leen M. Eisenhardt

Mit Igno­ran­ten sprechen, Peter Modler

The Secret Lan­guage of Cells, Jon Lieff

Evo­lu­tion of Desire: A Life of René Girard, Cyn­thia L. Haven

Grasp: The Sci­ence Trans­form­ing How We Learn, San­jay Sara

Rewire Your Brain , John B. Arden

The Wim Hof Method, Wim Hof

The Way of the Ice­man, Koen de Jong

Soft Wired — How The New Sci­ence of Brain Plas­tic­i­ty Can Change Your Life, Michael Merzenich

The Brain That Changes Itself, Nor­man Doidge

Lifes­pan, David Sinclair

Out­live — The Sci­ence and Art of Longevi­ty, Peter Attia

Younger You — Reduce Your Bioage And Live Longer, Kara N. Fitzgerald

What Does­n’t Kill Us, Scott Carney

Suc­cess­ful Aging, Daniel Levithin

Der Ernährungskom­pass, Bas Kast

The Way We Eat Now, Bee Wilson

Dein Gehirn weiss mehr als Du denkst, Niels Birbaumer

Denken: Wie das Gehirn Bewusst­sein schafft, Stanis­las Dehaene

Mind­ful­ness, Ellen J. Langer

100 Plus: How The Com­ing Age of Longevi­ty Will Change Every­thing, Sonia Arrison

Think­ing Like A Plant, Craig Holdredge

Das Geheime Wis­sen unser­er Zellen, Son­dra Barret

The Code of the Extra­or­di­nary Mind, Vishen Lakhiani

Altered Traits, Daniel Cole­man, Richard Davidson

The Brain’s Way Of Heal­ing, Nor­man Doidge

The Last Best Cure, Donna Jack­son Nakazawa

The Inner Game of Ten­nis, W. Tim­o­thy Gallway

Run­ning Lean, Ash Maurya

Sleep — Schlafen wie die Profis, Nick Littlehales

© 2024 MICHAEL REUTER