deepfake

The Attention Economy: When Influence Becomes Currency and Truth a Casualty

In an era where scrolling through social media feeds has become as habit­u­al as breath­ing, atten­tion has emerged as the ulti­mate com­mod­i­ty. Coined by econ­o­mist Her­bert Simon in the 1970s, the “atten­tion econ­o­my” describes a world where human focus is scarce, and plat­forms, influ­encers, and politi­cians com­pete fierce­ly to cap­ture it. What began as a frame­work for under­stand­ing infor­ma­tion over­load has evolved into a sys­tem where ordi­nary peo­ple trans­form into influ­encers, ped­dling con­tent on

Jan­u­ary 12, 2026

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© 2026 MICHAEL REUTER