Microsoft and Yahoo – that makes sense indeed

Today Microsoft announced a $44 billion bid for Yahoo – either in a friendly or unfriendly takover transaction. Within minutes twitter and blogs have been full of comments on that announcement – nowadays it can be assumed that twitter users know theses things before most Yahoo employees do.

Interestingly most comments in the German blogosphere or the old media have come with negative headlines and mocking undertones, like:

“Zwei angezählte Riesen heiraten

and focused on MS/Yahoo’s position against Google. US-based reactions have been more positively and significantly more differentiated.

For me a merger of MS and Yahoo would be the perfect match. Microsoft’s business model needs this shift towards advertising. All at once Microsoft would generate license fees and advertising revenues. Besides – on the software side they clearly outperform Google which has tried to strengthen their licensing business in the last months. So I am definetely no Windows user but this marriage with Yahoo would transform an ageing software-licensing entity into a modern media company with a solid business model.

Leave a Reply

Your email address will not be published. Required fields are marked *


Hier eine Auswahl an allgemeinverständlich verfassten, von uns gelesenen und empfohlenen Büchern über die Neuprogrammierung von Körper und Geist:

Neustart im Kopf: Wie sich unser Gehirn selbst repariert, Norman Doidge

Rewire Your Brain , John B. Arden

The Brain That Changes Itself, Norman Doidge

The Body Builders, Adam Piore

Der Ernährungskompass, Bas Kast

The Way We Eat Now, Bee Wilson

Dein Gehirn weiss mehr als Du denkst, Niels Birbaumer

Mindfulness, Ellen J. Langer

Mind Over Medicine, Lissa Rankin

The Code of the Extraordinary Mind, Vishen Lakhiani

Alt werden ohne alt zu sein, Rudi Westendorp

Altered Traits, Daniel Coleman, Richard Davidson

The Brain’s Way Of Healing, Norman Doidge

The Last Best Cure, Donna Jackson Nakazawa

The Hour Between Dog and Wolf: Risk-taking, Gut Feelings and the Biology of Boom and Bust, John Coates

The Inner Game of Tennis, W. Timothy Gallway

Running Lean, Ash Maurya

Schlaf wirkt Wunder, Hans-Günther Weeß

Sleep – Schlafen wie die Profis, Nick Littlehales

Zusätzlich empfehlen wir das Interview mit Dr. Norman Doidge
How the brain heals


© 2019 MICHAEL REUTER . Powered by WordPress. Theme by Viva Themes.