Google in China

These days some peo­ple dis­cuss whether the adver­tis­ing net­work search engine Google would stop their activ­i­ties in China and leave all the search space to its com­peti­tor Baidu. And yes, there was this hack­er event which demon­strat­ed once again showed the unwill­ing­ness of Chi­nese offi­cials to live with some free­dom of speech. 

But, hon­est­ly: do you real­ly think Google would quit a bn10$ adver­tis­ing mar­ket? I mean — please think twice. Would you? It turns out that nobody of us would but we would play hard­ball and try to opti­mize our strate­gic posi­tion with­in this win­dow of oppor­tu­ni­ty (hack­er event). 

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© 2024 MICHAEL REUTER