On 1 August, we announced our new joint venture RAAY RE we have founded together with our partners Hammer AG and Wertgrund AG. RAAY RE, which stands for RAAY Real Estate, is our first vertical within the RAAY Operating System family. RRE is leveraging Blockchain technology to disrupt the real estate industry.
The real estate industry has been booming for more than 10 years and most players within the industry have great balance sheets combined with huge profits. Every boom phase comes to its end, eventually. When early market indicators start to change, forward-looking market participants adapt their strategies and prepare for slowing markets. Blockchain is a foundational technology that’s best suited not only for simplifying businesses, streamlining processes and eliminating inefficiencies, which is most needed in times of softening markets but at the same time, blockchain is a great enabler of new business models that had not been possible to offer before.
We have big plans with RRE, aiming at leveraging blockchain technology to disrupt the real estate industry. We will start with tokenizing illiquid real estate assets.
Leveraging Blockchain Technology To Disrupt The Real Estate Industry
Since we at Datarella and RAAY are no experts in real estate, we are happy to have teamed up with Hammer AG and Wertgrund AG, two premier real estate companies with great track records. For me personally, it’s a real honor that Hans Hammer, CEO of Hammer AG, and Thomas Meyer, CEO of Wertgrund AG, are willing to start this fascinating journey together with us. Both of them not only represent highly successful companies, but they are very entrepreneurial types who think outside the box and have this superb mix of being curious and explorative, as well as reputable and down-to-earth at the same time. It’s an absolute pleasure to work with them.
I’m looking forward to co-building RAAY RE with Datarella, RAAY, Hammer, and Wertgrund — a team that is best suited for making the real estate industry more efficient. If you‘re interested in discussing our plans let‘s meet at ExpoReal in October!