Two weeks ago my espresso machine died — without warning. Not up to date regarding espresso machines I was confronted with an exhausting product comparison marathon. But — why not use Twitter? I wrote about my little social recommendation experiment here. Now I want to to complete the description of this experiment with more qualitative results. First, this is how my new Saeco Aroma, the Gastroback coffee mill, the beans, milled at medium grade,
Italian-style Starbucks
One very offline business idea came into my mind: You all know Starbucks. Starbucks entered a overcrowded market (you got your coffee nearly everywhere) with a commodity product (coffee). The result: they are extremely successful and are running 13.000+ stores worldwide. In Europe, especially in Germany, Italian food is ubiquitous — here in Munich we have hundreds of little pizza restaurants and Italian coffee bars. I think it’s time for an Italian-style Starbucks: restaurants-cum-takeaways