Italian-style Starbucks

One very offline business idea came into my mind:
You all know Starbucks. Starbucks entered a overcrowded market (you got your coffee nearly everywhere) with a commodity product (coffee). The result: they are exremely successfull and are running 13.000+ stores worldwide.

In Europe, especially in Germany, Italian food is ubiquitous – here in Munich we have hundreds of little pizza restaurants and Italian coffee bars. I think it’s time for an Italian-style Starbucks: restaurants-cum-takeaways with some cold and warm Italian food, a decent selection of wines and espressi. You could even place them at the Autobahn – since there are thousends of drivers not willing to order the standard burger but looking for their Italian (!) bruschetta. In Munich we have a small group of 4 stores called Garibaldi. Highly priced they could attract a multiple of guests with 20% lower prices for good tasting food in – 20 stores.

Anyone out there to discuss that idea?

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Hier eine Auswahl an allgemeinverständlich verfassten, von uns gelesenen und empfohlenen Büchern über die Neuprogrammierung von Körper und Geist:

Neustart im Kopf: Wie sich unser Gehirn selbst repariert, Norman Doidge

Rewire Your Brain , John B. Arden

The Brain That Changes Itself, Norman Doidge

The Body Builders, Adam Piore

Der Ernährungskompass, Bas Kast

The Way We Eat Now, Bee Wilson

Dein Gehirn weiss mehr als Du denkst, Niels Birbaumer

Mindfulness, Ellen J. Langer

Mind Over Medicine, Lissa Rankin

The Code of the Extraordinary Mind, Vishen Lakhiani

Alt werden ohne alt zu sein, Rudi Westendorp

Altered Traits, Daniel Coleman, Richard Davidson

The Brain’s Way Of Healing, Norman Doidge

The Last Best Cure, Donna Jackson Nakazawa

The Hour Between Dog and Wolf: Risk-taking, Gut Feelings and the Biology of Boom and Bust, John Coates

The Inner Game of Tennis, W. Timothy Gallway

Running Lean, Ash Maurya

Schlaf wirkt Wunder, Hans-Günther Weeß

Sleep – Schlafen wie die Profis, Nick Littlehales

Zusätzlich empfehlen wir das Interview mit Dr. Norman Doidge
How the brain heals


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