My Twitter Espresso Experience

Two weeks ago my espres­so machine died — with­out warn­ing. Not up to date regard­ing espres­so machines I was con­front­ed with an exhaust­ing prod­uct com­par­i­son marathon. But — why not use Twit­ter? I wrote about my lit­tle social rec­om­men­da­tion exper­i­ment here. Now I want to to com­plete the descrip­tion of this exper­i­ment with more qual­i­ta­tive results. First, this is how my new Saeco Aroma, the Gas­troback cof­fee mill, the beans, milled at medi­um

Twitter as a Social Recommendation Network

I’m a big fan of word-of-mouth and even rec­om­men­da­tion engines often pro­duce rel­e­vant and valu­able results. But no rec­om­men­da­tion engine will beat this rec­om­men­da­tion net­work — for­mer­ly known as microblog­ging tool — named Twit­ter. Besides quite a few sto­ries told by friends I hap­pened to learn about the social rec­om­men­da­tion power of Twit­ter myself: A day before the East­er hol­i­days my espres­so machine decid­ed to pass away. She had a good life of rough­ly 15 years, vis­it­ed

Italian-style Starbucks

One very offline busi­ness idea came into my mind: You all know Star­bucks. Star­bucks entered a over­crowd­ed mar­ket (you got your cof­fee near­ly every­where) with a com­mod­i­ty prod­uct (cof­fee). The result: they are extreme­ly suc­cess­ful and are run­ning 13.000+ stores world­wide. In Europe, espe­cial­ly in Ger­many, Ital­ian food is ubiq­ui­tous — here in Munich we have hun­dreds of lit­tle pizza restau­rants and Ital­ian cof­fee bars. I think it’s time for an Italian-style Star­bucks:

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