starbucks

Italian-style Starbucks

One very offline busi­ness idea came into my mind: You all know Star­bucks. Star­bucks entered a over­crowd­ed mar­ket (you got your cof­fee near­ly every­where) with a com­mod­i­ty prod­uct (cof­fee). The result: they are extreme­ly suc­cess­ful and are run­ning 13.000+ stores world­wide. In Europe, espe­cial­ly in Ger­many, Ital­ian food is ubiq­ui­tous — here in Munich we have hun­dreds of lit­tle pizza restau­rants and Ital­ian cof­fee bars. I think it’s time for an Italian-style Star­bucks:

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