amazon.com acquires stake in woot.com

amazon.com is said to have spent 4 mil­lion dol­lars for a small stake in woot.com and the option to buy the com­pa­ny when cer­tain mile­stones will be matched. What is the ratio­nale behind that idea? Cer­tain­ly woot.com is a great idea — but what would it cost ama­zon to copy this busi­ness model? 1 devel­op­er, 4 weeks, 1 pur­chas­er? Per­haps some ana­lyst will help to explain 😉

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