amazon.com acquires stake in woot.com

amazon.com is said to have spent 4 million dollars for a small stake in woot.com and the option to buy the company when certain milestones will be matched. What is the rationale behind that idea? Certainly woot.com is a great idea – but what would it cost amazon to copy this business model? 1 developer, 4 weeks, 1 purchaser? Perhaps some analyst will help to explain 😉

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