Who needs People Search Engines?

For a few years vertical search engines have been appearing, like travel or property search engines. With in 2006 founded spock or its German versions yasni and 123people there are people search engines promising “to find everyone you know on the Internet”.

Who needs that if there is Google? What is the USP of people search engines? I have tried hard to find the benefit(s) of people search but I didn’t. Does anybody have an answer?

4 Comments Add yours

  1. Christoph says:

    I guess the most suitable application for this kind of vertical search is some way of reputation-management (as provided by myonID), enabling social-recommendation-networks. As for pages like spokeo.com (which I prefer) the engine enables you to stay updated about the social-network-activities of people you know (or you simply know the email-address of) – the main USP seems to be the stalking-aspect of it 😉

  2. Andre says:

    Hi Christoph, exaytly my opinion. myOn-ID is the more clever way to manage all your content around in thr web and to use social network for reconmmendation. By the way myON-ID also offers a search engine for people as this is your starting point for your personal online recommendation tour. check it out

  3. Christoph says:

    don’t get me wrong, what I wasn’t saying is, that I do actually like the service of myonid, I simply know that it exist – and to be completely honest, I don’t even use myonid for certain reasons 😉

  4. Yes, you have google.
    But what about people, who cannot handle this search engine and don´t know how to surf into millions of very well search engine optimized websites.
    Some people don´t know how to customize google and when you have luck to find a forum in the first hits, then you can ask how to find, what you are really searching for.
    90% the answere is: “Try google search”
    And thats were the circle ist closing.
    Human Search Engines are for people, that have no idea how to search the internet.

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