Robert Scoble: The Role Of Social Media in Marketing

Robert Scoble, blog­ger and entre­pre­neur, dis­cuss­es his thoughts on how ideas spread. The pub­lic ses­sion was part of the Stan­ford GSB mar­ket­ing course, the Power of Social Tech­nol­o­gy (Dr. Jen­nifer Aaker). A panel of experts, includ­ing Robert Scoble, MC Ham­mer, and Loic LeMeur, dis­cussed how social media can build suc­cess­ful brands.

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