YiGG with display advertising

Last night we final­ly launched dis­play adver­tis­ing on YiGG with our part­ner Tomor­row Focus, one of he big Ger­man media agen­cies. We chose ToFo since they man­age the adver­tis­ing inven­to­ry of big news web­sites like FAZ or Focus. Fur­ther­more they seem to have a good under­stand­ing for Web 2.0 sites like us, fea­tur­ing user gen­er­at­ed con­tent like news and opinions.

Dis­play adver­tis­ing is one of the old­est ways to gen­er­ate rev­enues for web­sites but in the case of Web 2.0 sites and espe­cial­ly here in Ger­many we are one of the very first sites to show ban­ner ads. Hence we are very excit­ed about our user’s reac­tions: the first ones last night were very friendly.

I per­son­al­ly am curi­ous about adver­tis­ers: how will they deal with Web 2.0 sites like YiGG? Will they accept the char­ac­ter­is­tics of user gen­er­at­ed con­tent? I am pos­i­tive — first inquiries show a huge demand.

Leave a Reply

Your email address will not be published. Required fields are marked *

@MICHAELREUTER

GOOD READS

The Mind­ful Rev­o­lu­tion, Michael Reuter

Die Acht­same Rev­o­lu­tion, Michael Reuter

The Idea of the Brain, Matthew Cobb

The Great Men­tal Mod­els I, Shane Parrish

The Great Men­tal Mod­els II, Shane Parrish

Neu­ro­science for Lead­er­ship, Tara Swart, et al.

The Secret Lan­guage of Cells, Jon Lieff

The Biggest Bluff, Maria Konnikova

Grasp: The Sci­ence Trans­form­ing How We Learn, San­jay Sarma

Essen Ändert Alles, Hol­ger Stromberg

Essen für den Kopf, Christof Kessler

The Oxy­gen Advan­tage, Patrick McKeown

Rewire Your Brain , John B. Arden

The Way of the Ice­man, Koen de Jong

Soft Wired — How The New Sci­ence of Brain Plas­tic­i­ty Can Change Your Life, Michael Merzenich

The Brain That Changes Itself, Nor­man Doidge

Lifes­pan, David Sinclair

What Does­n’t Kill Us, Scott Carney

Suc­cess­ful Aging, Daniel Levithin

The Body Builders, Adam Piore

Der Ernährungskom­pass, Bas Kast

The Way We Eat Now, Bee Wilson

Dein Gehirn weiss mehr als Du denkst, Niels Birbaumer

Denken: Wie das Gehirn Bewusst­sein schafft, Stanis­las Dehaene

Mind­ful­ness, Ellen J. Langer

Full Cat­a­stro­phe Liv­ing, Jon Kabat-Zinn

100 Plus: How The Com­ing Age of Longevi­ty Will Change Every­thing, Sonia Arrison

Think­ing Like A Plant, Craig Holdredge

Die Glück­shy­pothese, Jonathan Haidt

Mind Over Med­i­cine, Lissa Rankin

Das Geheime Wis­sen unser­er Zellen, Son­dra Barret

The Code of the Extra­or­di­nary Mind, Vishen Lakhiani

Alt wer­den ohne alt zu sein, Rudi Westendorp

Altered Traits, Daniel Cole­man, Richard Davidson

The Brain’s Way Of Heal­ing, Nor­man Doidge

The Last Best Cure, Donna Jack­son Nakazawa

The Hour Between Dog and Wolf: Risk-taking, Gut Feel­ings and the Biol­o­gy of Boom and Bust, John Coates

The Inner Game of Ten­nis, W. Tim­o­thy Gallway

Run­ning Lean, Ash Maurya

Schlaf wirkt Wun­der, Hans-Günther Weeß

Sleep — Schlafen wie die Profis, Nick Littlehales

© 2020 MICHAEL REUTER