Last night we finally launched display advertising on YiGG with our partner Tomorrow Focus, one of he big German media agencies. We chose ToFo since they manage the advertising inventory of big news websites like FAZ or Focus. Furthermore they seem to have a good understanding for Web 2.0 sites like us, featuring user generated content like news and opinions.
Display advertising is one of the oldest ways to generate revenues for websites but in the case of Web 2.0 sites and especially here in Germany we are one of the very first sites to show banner ads. Hence we are very excited about our user’s reactions: the first ones last night were very friendly.
I personally am curious about advertisers: how will they deal with Web 2.0 sites like YiGG? Will they accept the characteristics of user generated content? I am positive — first inquiries show a huge demand.