YiGG with display advertising

Last night we final­ly launched dis­play adver­tis­ing on YiGG with our part­ner Tomor­row Focus, one of he big Ger­man media agen­cies. We chose ToFo since they man­age the adver­tis­ing inven­to­ry of big news web­sites like FAZ or Focus. Fur­ther­more they seem to have a good under­stand­ing for Web 2.0 sites like us, fea­tur­ing user gen­er­at­ed con­tent like news and opin­ions.

Dis­play adver­tis­ing is one of the old­est ways to gen­er­ate rev­enues for web­sites but in the case of Web 2.0 sites and espe­cial­ly here in Ger­many we are one of the very first sites to show ban­ner ads. Hence we are very excit­ed about our user’s reac­tions: the first ones last night were very friend­ly.

I per­son­al­ly am curi­ous about adver­tis­ers: how will they deal with Web 2.0 sites like YiGG? Will they accept the char­ac­ter­is­tics of user gen­er­at­ed con­tent? I am pos­i­tive — first inquiries show a huge demand.

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