Leo Laporte — Low Cost Broadcasting


8 employ­ees, $2 mil­lion rev­enues, a low cost basis and high qual­i­ty con­tent broad­cast­ed con­tin­u­ous­ly – this is TWiT: a tech show on the Inter­net. For­mer radio anchor Leo Laporte serves tech pun­dits with audio and video con­tent, as pod­cast or live. 6 cam­eras in the TWiT cot­tage are film­ing any­thing what Leo does: a chat chan­nel with sev­er­al hun­dred par­tic­i­pants is show­ing him what peo­ple think of his show.


Here we could have a new def­i­n­i­tion of Old and New Media: Old Media would be those huge broad­cast net­works with com­plex infra­struc­tures, mas­sive cost bases and an aver­sion against change. Leo Laporte would rep­re­sent New Media: lean, flex­i­ble and very fast work­ing oper­a­tions, com­bined with an evo­lu­tion­ary approach of con­tin­u­ous change. Or – to have it sound less like a text­book phrase: With TWiT, Leo Laporte leads a new breed of Low Cost Broad­cast­ers.

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